ICD Research

ICD Research White Papers

Marketing Spend Activity, Sales Behaviours and Strategies in the Aerospace Industry - 2011-2012: Survey Intelligence

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading aircraft manufacturers, airline and aircraft operators, aerospace maintenance, repair and overhaul (MRO) companies and suppliers. As most countries emerge from the effects of the economic crisis, this report provides the reader with a definitive analysis of industry outlook and explores how opportunities and demands are set to change in 2011-2012. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorised by region, company type and size.

The report also examines:

  • Revenue growth expectations: projecting the revenue growth expectations of major industry stakeholders
  • Market-specific growth opportunities: identifying top growth regions, enabling companies to allocate their marketing activities and budgets effectively
  • Mergers and acquisitions: outlining expectations surrounding merger and acquisition activity and core influencing factors
  • Leading business concerns: identifying leading business concerns and subsequent efforts to manage them
  • Marketing expenditure trends: tracks the marketing budgets of supplier companies and forecasts the possible changes in expenditure
  • Key factors for marketing agency selection: provides insights into the marketing needs of supplier companies

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