Resource Group Takes New Approach to Reaching Business Audiences
13 January 2010
Resource Group has launched a film about their business in order to communicate more effectively within the aviation marketplace.
In 2009 Resource Group commissioned TRACC Films, a video production company, to develop the project for the Telegraph Business Club to expand their video content. The film covers the Secrets to Resource Group’s Success within the Aviation & Aerospace Industries. The film is designed to be engaging, informative and provide interesting business insights for online visitors. French and German Versions of the film are also available and can be accessed from the Resource Group website.
“Company websites are often static and brochure style in nature, which doesn’t allow for effective communications. Added to this that users of the web tend to scan web pages for content of interest rather than read them like a book from left to right, video content will allow information to be delivered in a dynamic, concise way. Just because the viewer of a web page isn’t looking for certain information doesn’t mean they will not learn something valuable from what you have to say. By communicating what our business is about through a short online film we can engage with our audience better. They can see who the people are that make Resource Group what it is today and understand the culture and ethos of our business.” Hannah Ford Group Marketing Manager.
The film is currently being actively promoted by The Telegraph and can be viewed at:
http://www.telegraph.co.uk/finance/businessclub/6910855/A-Telegraph-Business-Club-film-on-Resource-Group.html
